Founded in 2009 by an unlikely pair—Aaron James, a business-focused lawyer, and David Steinberg, an innovation-minded geek—Adpearance is the smarty-pants digital marketing solution.
Adpearance was founded to solve complex business challenges with digital solutions. We combine custom built products, data-driven communication, and direct expertise to drive business forward. Our staff, based in Portland, Oregon, is lovingly referred to as the Nerdherd, a combination of young, digital-savvy valedictorians and experienced marketers driven by business need and metrics.
Intelligent Digital Advertising
The Adpearance approach in digital marketing is to develop custom, model-specific campaigns featuring low-funnel, high-quality keywords and writing customized ad copy that feature up-to-date pricing and dealership value propositions.
Furthermore, we seek to reduce overall costs by utilizing historical sales data to develop a geo-targeting strategy that encompassed high value sales territories. Using a consistent geo-targeted strategy, Adpearance began by targeting the most popular cars in the largest market possible, before targeting lesser markets and less popular cars, where the market size is smaller, but competition is lower.
Custom Landing Pages With Proven Results
Kia dealers also receive custom, model-specific landing pages that are designed to convert with strong call-to-actions. The pages feature a UX friendly interface for browsing inventory along with 360° interior panoramas and exterior 360° spin-frames of the vehicles.
Adpearance’s Kia dealers see success through our relentless mission to out-strategize, out-innovate and out-work the competition to exceed each dealership’s goals.